You spent weeks building your course. You organized the modules logically. You included everything your clients need to know. You delivered the content on time and on brand.

And then your clients started dropping off halfway through. Or they finished but didn't get the results you promised. Or they told you it was great, but they never actually applied anything they learned.

That's not a content problem. It's an adult learning problem.

Most health coaches create course content where the material is delivered in a logical sequence. Concepts are explained thoroughly and action steps are provided.

It's a good start, but you may be missing the big picture.

Here's what you need to know about how adults actually learn, and how to write content that works with their brain instead of against it..

I'm taking a course right now from a nationally accredited organization. The course is challenging but well organized. It does a lot of things right — audio modules for auditory learners, hands-on activities for kinesthetic learners, and quick review checkpoints so you're not drowning in information before you get a chance to test your understanding.

But even a well designed course from a credible organization can miss the mark on adult learning. And this one does. In three specific ways that I see all the time in health coaching content too.

If you're creating courses, programs, or any kind of educational content for your clients, these three mistakes are worth paying attention to. Because chances are you're making at least one of them.

The relationship with your future client starts long before they're ready to hire you. The person who finds your content today might not be ready to book a call, invest in a program, or make a change. But if your content meets them where they actually are, they'll remember you when they are.

Most health coaches are making the same five content mistakes. The tricky part? They feel completely normal. Read The Credibility Gap and you'll never look at your content the same way again.